Join HP as Global Paid Search Marketing Analyst– Google Adwords & Google Shopping

Join HP as Global Paid Search Marketing Analyst– Google Adwords & Google Shopping.

E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) is the new “shelf.” This role will be a part of team of experts that operate at the intersection of search and the printing category. HP drives the performance of HP Original Ink and Toner Cartridges within the SERP and see its presence there as a leading indicator or the health of online business. They take an integrated view of Search, spanning all three search channels –product ads, text ads, and organic results. This role will play a key role in elevating our Search coverage, Return on Ad Spend (ROAS) and ultimately market share for Original HP Cartridges.

This role will be a part of a Search team that leads HP’s global search strategy and execution for ink and toner cartridges. To do this, HP analyzes customer behavior, works with the HP Stores across the globe, develops the keyword sets for campaigns and tracking, reports on search performance and guides strategic implementation. This role will be responsible for working with the Search team in creating keyword sets, analyzing paid and organic search results, conducting competitive analysis and search audits, evaluating HP’s search performance, and making recommendations that will drive coverage, ROAS, and market share.

Duties and Responsibilities

The candidates will be carrying out the following responsibilities

• Search Campaign development, execution, and analytics
• Detailed keyword analysis, including defining the Search keyword ‘population’ for multiple countries
• Search keyword classification
• Manage search ad groups and campaigns including keywords, negatives, ads, landing pages, and product feeds
• Extensive analysis of search performance
• Ad-hoc digital marketing projects including digital tools and content development