Aligning Business, Brand, Consumer Behavior and sales in Dhaka

Aligning Business, Brand, Consumer Behavior and sales training is designed for a broad audience- marketing professionals, entrepreneurs and non-marketing people who need to understand their critical role in delivering on the brand promise. It is also accessible to students, to complement a more traditional course on branding.

BrandBuzzer and The Corporate Coach intend to create a remarkable impact on the professionals through the understanding of brand, business, target group, consumer behavior, communication channel & sales which will help them to grow as a competent marketing professional.
G M Kamrul Hassan is working as the CEO of Igloo Ice Cream, number one Ice Cream Brand of Bangladesh, for the last three years with tremendous performance. He has worked in FMCG industry for 23 years that includes MNCs and National Companies. He has served Nestle Bangladesh for 12 years, Rahim Afrooz (for a shorter Period), Igloo – Head of Marketing for 1 year and MEW ZEALNAD DAIRY ALONG with FONTERRA for 6 years. He is a professional trainer and founder of ‘The Corporate Coach’.

Why should you join?
** G M Kamrul Hasan is bona-fide brand marketing experienced coach. He has learned from trainings and jobs over 23 years
** Understanding Business Mission Vision and Marketing Mission
** The understanding of Brand – Theory with real life practical examples
** To gather knowledge and skills for managing brand practically.
** 4 sessions on four vital topics will be discussed
** Lots of Case studies and Real Life experience
** Opportunity for networking with industry people

** The day long program will provide a clear understanding of:
* Consumer Profiling, TG Understanding and Brand Positioning
* Understanding Market, Dynamics, Sales procedure, listening sales people, Listening market & implementation in the branding process