Introduction to Market Research 2019 in Dhaka

EMK Center brings a wonderful opportunity for the final year students and Young professionals to get hands-on learning about Market Research.

Market research enables executives and managers to take data-driven decisions in their day-to-day works. If sufficient data is available, significant insights can be dug out to know the market (or the consumer) better. As a result, Market Research is getting popular day by day in Bangladesh and more and more companies are starting to invest in this field.

Objectives:
 Create awareness about Market Research as an aid to management decision making
 Familiarize the participants with market research terminology so that they feel comfortable
conversing with research consultants
 Better understanding and interpretation of research reports
 Enable the participants to conduct small scale surveys independently

Course Outline:
This course will explore the concepts of Social and Market Research as well as qualitative and quantitative research methods. Discussions will focus on how data helps management to take accurate business decisions.

Modern Market research topics including the following will be discussed –
 Brand Equity Index (BEI),
 Net Promoter Score (NPS),
 Focus Group Discussion (FGD),
 Central Location Test (CLT),
 Census & Audit,
 Customer Satisfaction Survey, etc.
Basic statistical analysis like descriptive statistics, frequency, cross-tabulation, hypothesis testing, etc. will be covered during the classes.

After completing this course, the participants will have a basic idea about the contemporary market research projects, how these projects are being done and how they can select the appropriate research projects for their organization. The participants will also have a broad understanding of the interpretations of modern market research methods.