Calculating Marketing ROI is essential, as it provides insights into the effectiveness of your marketing. It defines (with real numbers) the success of each campaign and empowers you with data to help you steer your marketing campaigns in a forward direction.
Why This Training?
Explore the issue – can marketing at all be measures and quantified?
Learn a one-of-a-kind framework on Marketing ROI calculation
Explore in details the different tools in a marketers tool-box.
Learn the marketing planning process for digital era.
Section 1:
Can Marketing results actually be quantified?
Understanding of ROI
Fun quiz game: So you think you know Marketing?
Marketing – Art Or Science?
Section 2:
Introduce Marketing Roi Frameworkt
3 Steps – Problem ID, Solution Craft & Solution Activate and 10 Points of
Marketing Framework
Session Details:
Business Game 1 – How to define problem and target customers
Digital – How it makes tracking and measuring easier
Measuring Effectiveness in Quantitative and Qualitative way
Business Game 2: How to create KPI and measure success
This program is designed for enthusiastic students and professionals in the field of marketing and IT, including digital marketers, web/marketing analysts, project managers, information architects, systems and business analysts as well as IT, e-commerce, finance, marketing and sales specialists.
Section 3:
Marketing Tool-box Exploration
Introduction to Marketing Tool-box
Content Marketing
Introduction to Marketing Planning Process using Business Model Canvas and how to set right KPI, Revenue stream and cost parameters
Section 4:
Marketing Effectiveness Measure:
Digital – How it makes tracking and measuring easier
Measuring Effectiveness in Quantitative and Qualitative way
Business Game 2: How to create KPI and measure success.
Location:
BangladeshBenefits
- Understand the range of measurement methodologies available to capture the incremental impact of marketing.
- Develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives while meeting the standards of the finance group.
- Improve strategic and tactical planning with marketing ROI techniques and tools.
- Develop a road map for putting marketing ROI techniques into practice.
Eligibilities
This program is designed for enthusiastic students and professionals in the field of marketing and IT, including digital marketers, web/marketing analysts, project managers, information architects, systems and business analysts as well as IT, e-commerce, finance, marketing and sales specialists.
Eligible Regions: Dhaka
