MetLife is looking for Manager, Brand & Marketing 2021 in Dhaka
The incumbent is responsible to lead marketing initiatives of MetLife Bangladesh to deliver remarkable brand experience for our customers. The person needs to identify sustainable business opportunities, target audiences, and develop marketing plans with specific objectives across different channels and segments. S/he is also accountable to engage and energize other key internal and external stakeholders to ensure seamless implementation.
Responsibilities:
- Develop creative briefs and guide creative agencies to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle.
- Manage offline and digital contents and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Assemble customer insights to increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Plan and lead the execution of marketing programs from start to finish.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Plan and manage different MetLife platforms to achieve company objectives.
- Support distribution led initiatives to deliver business results.
- Develop strong relationships with local and international strategic solution partners and other key stakeholders to deliver compelling value for customers.
- Ensure legal and compliance of the planned activities
MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company, better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.
Location:
BangladeshBenefits
Check the official link.
Eligibilities
Educational Requirements:
- MBA/ Masters preferably in business from a recognized university
Required Experience:
- Minimum 6 years’ experience in marketing is required and experience in service marketing will be an asset.
- Experience in an agile environment within a global/multi-national environment is preferred.
Additional Requirements:
- Experience in managing marketing led projects and initiatives with proven success record.
- Ability to drive and lead cross functional teams.
- Proven experience in managing digital marketing campaigns.
- Demonstrable experience in managing marketing partners.
- Proficiency to work in complex decision-making environments.
- Intense understanding on monitoring and evaluation process development and implementation.
- Critical and strategic thinker with proven record of solving tough strategic and business challenges
Application Process
To apply, visit the Official link or click on the Apply now.
Application Deadline: August 23, 2021
Application ClosedOfficial link
