LALAMOVE is hiring Marketing Executive (Digital) 2023 in Dhaka
Job Responsibilities:
Performance Marketing Mindset:
- To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
- Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms.
- Test & Learn Mentality: To be open enough to try new channels & learn from them including but not limited to A/B testing targeting, strategies and creatives.
- Monitoring and daily adjustments of paid advertising campaigns for Google, Facebook and programmatic display ads to maintain target KPI’s.
- Identify potential content, keyword trends, and opportunities that we can take advantage off
- Assist in the analysis of customer persona study.
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
Location:
BangladeshBenefits
Visit the official link
Eligibilities
Job Requirements:
- A minimum of 2-3 years of experience in digital marketing for e-commerce or tech industries
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for SEM and PPC
- A strong understanding of ad formats in Social Media Ads and Google
- Experience in setting up re-marketing ads and A/B Testing
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and conducting content marketing
- Experience in daily monitoring of performance in digital channels and budget management
- Familiarity with Excel/Spreadsheet, Google Analytics, Google Search Console, Facebook Ad Manager and other digital marketing tools
- Experience in collecting and analyzing data
- An analytical and critical thinking mindset
- Independence, drive and ability to work in a team
- Fluent in English is a must
