foodpanda is looking for CRM Manager 2021 in Dhaka.
Responsibilities :
- Develop a deep understanding of the customer lifecycle at foodpanda through data and analytics
- Develop email / app / sms marketing plans for each segment of the customer lifecycle to drive incremental growth and behavioral change in customers
- Partner with in-house CRM team to drive the best possible results from owned media
- Collaborate with internal stakeholders such as demand planning, brand & campaigns team to plan end to end campaigns.
- Track and analyze email performance metrics including CTR, open rates and orders and continue to optimize ongoing campaigns based on performance analysis.
- Conduct A/B testing for CRM campaigns to optimize messaging, target segment and coupon scheme.
foodpanda is one of the largest food delivery platforms in the world. We are dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, our on-demand food delivery service has grown to more than 400,000 partner restaurants in more than 500 cities across 13 Asian and Central European countries globally.
Location:
BangladeshBenefits
Benefits:
- Dynamic learning and growth opportunities
- Responsibility from day one in a fast growing and global company
- A vibrant and international team with diverse backgrounds
- Competitive package, incentives, allowances, insurance, pension.
Eligibilities
Requirements:
- 4+ years of experience in developing and executing customer lifecycle campaigns
- Experience in using email marketing tools (e.g., Salesforce Pardot, Marketo, Braze)
- Experience in managing CRM data to set up targets to distribute email.
- Ability to track email performance metrics including CTR, open rate and track orders.
- Experience with A/B testing and required analysis.
- Ability to work in a fast-paced/multinational environment.
- Advanced level of MS Excel skill.
- Advanced communication skills and proficiency in English to communicate clearly with regional and leadership stakeholders.
- Strong data analytics skills with SQL proficiency
Preferred Qualifications:
- Experience in Customer Lifecycle Management with proven ability to extract incremental growth
- Experience working with Tableau and SQL
- Experience in working in e-Commerce or telcos
For Further Queries
Check official link
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