8th Bangladesh Brand Forum Seminar – 2019 in Dhaka

27th April, 2019 will mark the 8th iteration of BBF Seminar, the flagship initiative of Bangladesh Brand Forum. Starting in 2008, the seminar has been sharing global insight among the local business leaders through keynotes, panel discussions, and interactive sessions. This year, the seminar has been designed in a more prolific way. The theme for this year’s seminar is “Creating Human Connection in the age of Digital”.

BBF Seminar 2019 will be comprised of the following:
• 3 Keynote Sessions
• 5 Panel Discussions
• 1 Insight Session
• 1 Activity Session
• 3 Breakout Sessions

Each participant of the seminar will receive one copy of a bestseller marketing book.

ABOUT KEYNOTE SPEAKERS

Thomas Barta

Thomas is one of the most renowned customer leadership experts in the world. He studies the unique intersection of customer focus and leadership, including the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.
He has spoken to thousands of executives worldwide at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times — about breaking silos and actualizing customer focus—in today’s global, digital world.

Brian Collins

Brian is the Chief Creative Officer and Co-founder of COLLINS. For ten years prior to the founding of COLLINS, Brian was the Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather Worldwide.
Brian’s clients have included Airbnb, Coca-Cola, Facebook, The Ford Motor Company, Giorgio Armani, IBM, Jaguar Cars, Instagram, Levi Strauss & Co., Mattel, Microsoft, Nike, Spotify, Target, Unilever, The Walt Disney Co., and The Guggenheim Museum.

PREM N. SHAMDASANI

Prem Shamdasani, Ph.D. is the Associate Professor of Marketing; Associate Dean, Executive Education, Stanford-NUS.
Dr. Shamdasani is immensely active in executive development and training and has worked with more than 80 companies globally including Caterpillar, L’Oreal, McDonalds, Nokia, Sony, Samsung, IBM, Microsoft, Philips, Siemens, Singapore Airlines, GSK, Deutsche Bank, HSBC, Deloitte, Danone, Nestle, Volvo, Ikea, Singapore Tourism Board, UNICEF, Ministry of Foreign Affairs (Singapore) and Commonwealth Secretariat (UK).

PANEL DISCUSSION TOPICS

• Driving Digital Transformation for Brands
• Data – Creativity – Privacy – Value Creation: Where is the Sweet Spot?
• Short Term – Long Term Debate in the Era of NOW MOMENT
• What Do You Stand for Positioning/Purpose – Does it Matter?
• Why Brands Must Lead the Sustainability Battle

INSIGHT SESSION TOPICS

• Inside the minds of Todays Digital Natives by Neilsen
• It is All About Experience