ada (analytics, data, advertising) is an integrated digital marketing business that unlocks the potential in digital by combining data science, technology, and creative, for brands & businesses across Asia. They are set up to plug in to any business, offer strategic consultation, guide on defining the right media allocation, and translate strategic objectives into best digital execution. They are looking for strategy and performance manager.
Job Responsibilities
- Create and manage campaigns sourced by the account executive team, the account management team or through strategic house accounts on our tech platform.
- Regular research and education to fully understand and stay abreast of the social media advertising ecosystems either immediately or through company training.
- Investigative and manage all systems to keep up-to-date with the most recent campaign information (such as bidding strategies, ad testing frameworks and targeting details).
- Pinpoint opportunities for current advertiser campaign growth and improvement. Partner with the Client Services and Sales teams to identify and execute growth opportunities with existing advertisers.
- Compare the current campaign execution strategies with new ideas to test and iterate to find incremental improvements.
Benefits
- Experience
- Salary
- Networking
Eligibilities
- 2 – 4 years of experience in a consulting, analyst, or operations role at an online/tech company, bank or management consulting firm.
- Bachelor of Science in Mathematics/Statistics or Engineering qualification is preferred.
- Intermediate to advanced working knowledge of Excel.
- Exposure to and/or interest in online advertising pricing models (CPA, CPV) and other metrics (CVR, VTR).
- Experience in campaign trafficking within a real-time bidding environment or auction system preferred.
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