The World Food Programme (WFP) is an international organization within the United Nations that provides food assistance worldwide. It is the world’s largest humanitarian organization and the leading provider of school meals. Founded in 1961, WFP is headquartered in Rome and has offices in 80 countries. As of 2021, it supported over 128 million people across more than 120 countries and territories.
BRIEF DESCRIPTION OF THE DIVISION
Freerice is a philanthropic trivia game and youth hub that engages students, teachers, and the wider public with WFP’s mission and work. The Team supports the Communications Division by driving interest and awareness toward WFP’s global campaigns through digital storytelling, gamification, and community development.
The Freerice Digital Marketing Intern will support the Freerice Project Manager to update the Freerice Youth Hub with fresh content, optimize their digital platforms for usability and wider reach, and develop new partnerships to build support for WFP’s mission and global campaigns.
DUTIES AND RESPONSIBILITIES
The Freerice Digital Marketing Intern will report directly to the Freerice Project Manager.
Freerice Content Creation & Optimization
- Assist the Project Manager with digital storytelling for Freerice.com, including preparing short blog posts, listicles, photo essays, and interviews;
- Review existing in-game content and categories as needed to ensure questions are accurate, up-to-date, appropriate, and aligned with Freerice’s mission;
- Assist in optimizing digital content for search engines (SEO) to improve organic search rankings and visibility;
- Monitor and analyze digital marketing performance metrics using tools such as Google Analytics and social media insights.
Freerice Partnerships & Outreach
- Maintain existing informal partnerships with organizations, individuals, influencers, and others to help Freerice grow and gain new content;
- Identify opportunities for community engagement, contests, and partnerships to drive user participation;
- Work with the Project Manager and Social Media Intern to identify and engage influencers and youth advocates to amplify their messages and take an active role in the Freerice community;
- Help prepare assets (decks, brochures) for different stakeholders, and prospect potential sponsors and media opportunities for the platform.
Freerice Digital Strategy
- Assist in brainstorming and implementing new initiatives and campaigns to boost youth engagement around the Sustainable development goals, in particular Zero Hunger;
- Work closely with members of the CAM Team to ensure cohesive and impactful digital storytelling;
- Participate in team meetings, contributing ideas, and providing updates on ongoing projects.
- Support the Project Manager in other tasks as needed.
Location:
ItalyBenefits
- Interns receive a monthly stipend from WFP up to the maximum amount of US$1000 per month depending on the duty station of assignment.
- WFP will reimburse travel tickets for candidates who are nationals of developing countries and are pursuing their studies in their home country.
Eligibilities
- Currently enrolled in an undergraduate or graduate program from a recognized university OR recently graduated from an undergraduate or graduate program (within six months prior to the application to the internship program) from a recognized university;
- University course attendance in the past 12 months.
- Excellent written and spoken English is required (proficiency/level C).
Application Process
- Apply online through their website or click on the “Apply Now” button below.
Application Deadline: September 10, 2023
Application ClosedOfficial link
